Innovation at its peak as apple launches new watches that can
do amazing things!!!!!
Prices for the Sport model start at $349 while the stainless
steel Watch starts at $549 and the Edition costs a staggering $10,000. Read all
about the watch after the cut...
From Reuters
Apple Inc. launched its long-awaited watch on Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but investors questioned whether Chief Executive Tim Cook's first product would be a breakaway hit.
Apple's first new device since Cook became CEO will be available for order on April 10 and in stores on April 24, including chic boutiques in Paris, London and Tokyo.
In a nod to both fashion and technology, Cook shared the stage with model Christy Turlington Burns, who used it to train for a marathon, and Apple engineers who showed off apps, including how to call an Uber car with the watch.
Apple Inc. launched its long-awaited watch on Monday, including yellow or rose gold models with sapphire faces costing up to $17,000, but investors questioned whether Chief Executive Tim Cook's first product would be a breakaway hit.
Apple's first new device since Cook became CEO will be available for order on April 10 and in stores on April 24, including chic boutiques in Paris, London and Tokyo.
In a nod to both fashion and technology, Cook shared the stage with model Christy Turlington Burns, who used it to train for a marathon, and Apple engineers who showed off apps, including how to call an Uber car with the watch.
"I have been wanting to do this since I was five years
old," said Cook.
The different models reflect different materials. A $17,000 Edition in the smaller, 38-mm size, has a case made from a customized version of 18-karat rose gold, which is especially hard, along with a sapphire display. It comes with a magnetic charging case.
A $349 Sport model the same size has an aluminum case, a 'sport band' and a magnetic charging cable, and no case.
The different models reflect different materials. A $17,000 Edition in the smaller, 38-mm size, has a case made from a customized version of 18-karat rose gold, which is especially hard, along with a sapphire display. It comes with a magnetic charging case.
A $349 Sport model the same size has an aluminum case, a 'sport band' and a magnetic charging cable, and no case.
All the watches share digital faces that can look like
traditional time pieces, show the heart beat of a friend, and display photos
and interfaces for apps.
"Apple's been very good at personalizing its products," said Angelo Zino, an analyst at S&P Capital IQ, who said the "intimacy" of the watch was appealing. He saw 10 million in sales this year.
In the presentation, Cook described the watch handling many functions currently associated with the iPhone, which tethers wirelessly to the watch and connects it to the Internet.
"Apple's been very good at personalizing its products," said Angelo Zino, an analyst at S&P Capital IQ, who said the "intimacy" of the watch was appealing. He saw 10 million in sales this year.
In the presentation, Cook described the watch handling many functions currently associated with the iPhone, which tethers wirelessly to the watch and connects it to the Internet.
The watch
will track exercise and remind wearers of events with a tap on the wrist.
Cook also laid out other product successes and launched a new MacBook notebook computer that starts at $1,299 and weighs as little as 2 pounds.
Apple also is offering researchers new development tools, called ResearchKit, to help medical researchers design apps for clinical trials, the company said.
Cook also laid out other product successes and launched a new MacBook notebook computer that starts at $1,299 and weighs as little as 2 pounds.
Apple also is offering researchers new development tools, called ResearchKit, to help medical researchers design apps for clinical trials, the company said.
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